Data
Good decisions start and end with data.
Sift Marketing ROI Case Study
In this case study, completed over the course of 4 hours, I analyzed the efficacy of a $5k ROI expenditure through a multitude of lenses.
Google Search Trends and the S&P 500: A Behavioral Explanation of Inefficient Markets
In my final research paper I test the validity of using multivariate analysis of Google Trends search data on optimism and pessimism related search terms from New York City to quantify institutional investor sentiment changes that may Granger-cause price movements in the S&P 500.
DCF Calculation for a Human Capital Startup Idea
This is a link to a DCF that I did to analyse the potential revenue streams of a startup idea that I pursued with a friend.
Unavailable due to NDA:
Comprehensive year long study that showed that hundreds of non-gmail freemails yielded negligible sales activity and could be ignored
Competitive analysis on sales form conversion as a product of form layout
DCF and pricing calculation for fledgling product, Candidate.Guide
Factor Analysis of behaviorally indicative survey data (40k+ entries) while at Thrivent Financial
Product Strategy
Go where the puck is headed.
Reddit + Rugby Growth Project
In this report, I analyze why rugby does not have a larger following on Reddit. I find that multiple factors including Reddit's geographic reach, international language support, and discover-ability contribute to the lack of community for rugby and other international sports. I go on to propose additional considerations about targeting Rugby as top growth priority, and outline six minimal feature proposals to help grow the rugby and Reddit communities as a whole.
Notion.So Integrations Marketplace PRD
An example PRD that I built over the course of a month for my favorite productivity tool. It details my research, strategy, and acceptance criteria for shipping a beta integrations marketplace after the release of the Notion.so API.
Guides 2020 North Star Roadmap
A document detailing the overarching 2020 product goals for a highly agile fledgling product, for which I lead the product growth effort.
Unavailable due to NDA:
Multifaceted content and growth marketing strategy for Candidate.Guide
Multiple projects around payment gateway ecosystem integration while at Sift
Strategy considerations as a result of Thrivent Financial survey data analysis listed above
Onboarding strategy at Resource.io for optimized adoption/time
Companies
Where I burned the midnight oil.
Resource.io / Candidate.Guide
A modern recruiting automation solution that empowers teams at top tech companies like Reddit, Honey, and Carta.
Sift
A customer-centric ML digital trust and safety solution that helps companies to protect and improve user experience while limiting fraudulent activity across payments, accounts, and UGC.
The most prominent social networking company in the world.
CaptivateIQ
A next-gen low code modeling platform that automates clear and concise commissions for everyone.
Design
Nobody wants to use an ugly product. Period.
Notion.Next Wireframes and User Flows
Here is an example of wireframes from the ideation/research stage of my Notion Integrations Marketplace PRD.
Cocoon.io Logo Design Collaboration
The final logo designs for an atttempted startup in the human capital management space, called Coccoon.io. These were the result of a design collaboration with a close friend of mine.
Logo Design Process for Drone Brand
A couple of the mockups from my process of designing the logo for my drone videography brand, 4k4ever.